GENETICA 23

DEMIX GROUP with the Genetica 23 project intends to offer its clients a personalized service with the creation of tailor-made cosmetic products, made for our client starting from her DNA. The great revolution exists thanks to a study carried out in collaboration with the Dermatological Clinic of the University of Modena and Reggio Emilia, which through the identification of the genes responsible for cell aging allows the formulation of incredible effectiveness not only to repair aging-induced skin damage, but also to predict and prevent it.

With state-of-the-art tools and machinery, we assess our client’s lifestyle and skin condition, take a sample of her DNA and analyze it to create a customized formula.

Esempio fittizio dei risultati ottenuti dal percorso offerto da Genetica23
Esempio fittizio di matrice di bellezza

GENETICA 23'S WORKFLOW

DEMIX GROUP with the Genetica 23 project performs a skin test with Visia Facial Imaging, a state-of-the-art American machine that photographs the state of the client’s skin, its criticalities and areas for improvement. It only takes a few minutes to scan, map and analyze the face.

Based on the data obtained, the beauty matrix, or the digital imprint that distinguishes the client in her uniqueness, is processed. Thanks to the matrix, it is possible to create customized cosmetic formulations.The information collected is managed and protected in full respect of our client’s right to privacy.

Engineer Fabio Manenti follows the development of the GENETICA 23 project as Innovation Manager and Project Manager, as well as Coordinator of Research & Development activities and services for digitalisation and I4.0 technologies, strategic marketing and internationalisation.

We have currently opened a Genetica 23 franchise corner at Grumello del Monte!

VIDEO PRESENTATION

IF YOU WISH TO RECEIVE FURTHER INFORMATION ON THIS MATTER, PLEASE READ OUR ARTICLE RELATING TO COSMETOGENOMICS, REQUEST A QUOTE ON DEMIX INNOSHOP OR CONTACT US!