FRANCHISING CORNER is also referred to as partial franchising precisely to indicate the type of contract in which a business with an existing predominant business decides to share part of its store, hence the English word corner meaning corner, for the display of products or services of another business that has its own brand. It is basically a small store within a larger store.

A full-fledged franchise contract is then entered into in which know-how, training, advice, supply and especially promotion are guaranteed. The target market is very broad such as clothing, food, wellness products, supplements, skin products, cleaning products, etc. Usually the contract has a shorter duration than traditional contracts, and product exclusivity is almost always required.