PRICING POLICIES, MARKETING SOLUTIONS AND TARIFF DEFINITION IN FOREIGN MARKETS TO BE COMPETITIVE AND INNOVATIVE
The purpose of this examination is to inform and raise awareness of the many variables that can influence a correct pricing and positioning policy, also internationally, in order to enable participants to make future choices in relation to a more conscious, structured and innovative promotion and marketing abroad.
Course contact person :
Eng. Fabio Manenti
Topics covered:
- The importance of pricing policy in an internationalisation plan;
- Criteria for guiding pricing policy for international markets;
useful tools and information for export and - Internationalisation;
- International economic and trade agreements;
- Some innovative marketing solutions;
- Clusters, aggregations and business networks for internationalisation;
- European funding for internationalisation.
Target audience and
seminar duration:
- Entrepreneurs, General Managers, Export Managers, Marketing Managers, Administrative Managers, Foreign Office, Marketing and Accounting Managers, employees in the development of innovation in the company.
- Seminar duration: 2 meetings of 3 hours each.