STRATEGIES FOR INTERNATIONALIZATION: WHY, WHEN, WHERE, HOW AND WITH WHOM
The purpose of my discussion on the methodologies and strategies for internationalization, on the opportunities and risks of facing foreign markets, and to do so in a planned, structured and methodical way, is to convey to you the complexity of the operations that are the basis of this long and tortuous path, but at the same time to entice you to deepen the discussion and to carefully evaluate what your potential and expectations are in this regard. Having clear ideas, making the necessary reflections, finding the right partners and the right alliances, relying on the most suitable professionals for your reality, is the basis of your future successes. So do not approach this project in a hurry, but ponder your choices and avoid too long and risky steps. Do not forget that if it took you years to reach a positioning in your territory, you may need more time to create a positive referentiality in a market unknown to you. Also consider the possibility of tackling this path together with other companies in the sector, in order to share duties and pleasures with other people who, like you, have the will to grow and want to do so by confronting a now global market and world. The business network tool can be a valuable support in your internationalization process.
Course professor:
Eng. Fabio Manenti
PROGRAM
- INTERNATIONALIZATION AND LOCALIZATION
- INTERNATIONALIZE TODAY TO WIN TOMORROW
- TEN RULES FOR PLANNING THE INTERNATIONALIZATION OF A COMPANY
Strategies for internationalization:
1) Why internationalize:
- Wto, historic agreement on commercial exchanges signed
- The impact of internationalization on the company
- Case Studies
2) When to internationalize
- The capital structure
- Venture Capital and Debt Capital: Advantages and Disadvantages
- Investment in venture capital
- The forms of financing in comparison
- Case Studies
3) Where to internationalize
- Analysis of opportunities abroad
- Market research: Industry analysis
- After the BRICS, the MIKT? The new emerging economies
- Global economic and trade agreements: CETA and TTIP
4) How to internationalize
- Innovation is a path like internationalization
- Business Plan for internationalization
- Direct and indirect internationalization
- The sales network: direct, indirect or mixed?
- The first steps of internationalization
- Tax and customs issues of transactions with foreign countries
- International transport: Groupage
- International transport: Incoterms
- The Complementary Currency – The Barter
5) With whom to internationalize
- Industrial dwarfism: barrier to internationalization
- Forms of aggregation to counter the crisis
- Clusters / Business networks for internationalization
- The new possibilities that the Internet offers to internationalize
- Subject Network and Contract Network
- Tax breaks for business networks
- Temporary Export Manager & Temporary Network Manager
- Business networks, here is the dedicated portal
- EEIG- European Economic Interest Group
- LOMBARDY REGION: Open Innovation, Various Programs and Case Studies
- FARNESINA: Italian Economic Diplomacy, ExTender and InfoMercatiEsteri
- UNIONCAMERE, PROMOS, SACE and SIMEST: initiatives in support of exports
EUROPEAN UNION: the tools available to innovation and internationalization
WHO IS IT FOR
Entrepreneurs, Managing Directors, Export Managers, Marketing Managers, Administrative Managers, foreign office, marketing and accounting officers.
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